I’m a strategic marketing consultant with more than 17 years of experience in marketing, advertising, and design.

I started my career as a graphic designer and later moved into advertising, working on strategy and creative development for brands including Pizza Hut, KFC, Wendy’s, and China Wok. That experience shaped the way I approach marketing today, with a strong understanding of both the creative side and the business behind it.

In 2019, I joined Mi Banco as Marketing Manager, leading marketing across its product portfolio, branch network, and digital channels. Over the following years, my role expanded into CRM, marketing automation, performance marketing, customer experience, and digital transformation, while leading a multidisciplinary marketing team.

Since 2025, I’ve worked independently as a strategic marketing consultant, helping companies make better marketing decisions and connect strategy with customer experience, data, technology, and execution.

I hold an MBA in Digital Business from ISEADE Business School, where I graduated Cum Laude, a Master’s degree in Marketing and Commercial Management from EUDE Business School in Madrid, and a Bachelor’s degree in Graphic Design from Universidad Dr. José Matías Delgado. My professional training also includes an International Certification in Artificial Intelligence Applied to Marketing from Escuela Mónica Herrera and the Argentine Digital Marketing Association (AMDAR).

My experience has taken me from designing brands and advertising campaigns to leading marketing teams and digital transformation initiatives. Today, that mix of creative, strategic, and business experience is what I bring to my consulting work.