Services
I work with growing businesses as a strategic marketing partner when increasing complexity makes tactical execution alone no longer enough. I start by understanding the business, its priorities, and how decisions are made. From there, I help leadership teams set priorities, make informed marketing decisions, and turn strategy into measurable business results.
Strategic marketing & growth
I advise leadership teams on strategic decisions across marketing, brand, channels, and investment, helping businesses stay focused, make informed decisions, and drive measurable results.
Focus areas
- Strategic priority setting
- Marketing investment and budget allocation
- Campaign and channel strategy
- Performance and results analysis
- Advisory support for leadership teams and executive committees
Marketing ecosystem strategy & integration
I design and integrate customer experience, channels, content, data, and technology into a cohesive marketing ecosystem built to support growth over time.
Focus areas
- Customer journey and buyer persona development
- Digital channel integration
- CRM, marketing automation, and data strategy
- Digital platform architecture
- Customer experience and conversion optimization
Strategic advisory for leaders & teams
I advise leaders and teams through transformation and digital evolution, bringing structure and strategic perspective to complex decisions and changing business environments.
Focus areas
- Ongoing strategic advisory for leaders
- Team and priority alignment
- Strategic guidance through periods of change
- Guidance for internal execution and external partner management
Areas of expertise
Every business requires a different approach depending on its priorities, level of maturity, and stage of growth. Depending on the scope of the project, I can also bring together a multidisciplinary team of trusted specialists across research, creative, media, technology, and production, built around the specific needs of the business.
Research & insights
- Market research
- Secondary research and data analysis
- Qualitative research (in-depth interviews, ethnographic research, and focus groups)
- Quantitative research (project-based surveys
Customer and audience insights)
Business & marketing strategy
- Marketing strategy and planning
- Corporate, business unit, product, and internal marketing
- Audience and stakeholder strategy
- Go-to-market strategy
- Growth opportunities and strategic priorities
Demand generation strategy
Customer experience, CRM & sales
- Customer journey and buyer persona development
- CRM strategy and implementation
- Lead management and sales funnel design
- Lead nurturing and lifecycle management
- Customer segmentation
- Marketing and sales alignment
- Digital onboarding and customer lifecycle journeys
- Customer experience and conversion optimization
- Omnichannel customer experience strategy
Marketing automation, AI & MarTech
- Marketing automation strategy and workflows
- AI applications for marketing and business processes
- AI-assisted marketing workflows
- MarTech strategy and stack optimization
- CRM and marketing technology integration
- Data strategy and activation
- Lead scoring and automated follow-up
- Customer lifecycle automation
- Measurement and tracking frameworks
Brand strategy
- Brand assessment and evaluation
Brand strategy, positioning, identity, and architecture - Creative expression and brand guidelines
- Brand activation playbooks
- Brand tracking (organic search, share of voice, brand health, and growth)
Communications & content strategy
- Public relations
- Crisis and reputation management
- Internal communications
- Community engagement
- Social media strategy (content strategy, development, and activation)
Campaigns, channels & media
Strategy and planning
- Advertising campaign strategy
- Channel strategy and prioritization
- Multichannel and omnichannel planning
- Media planning and investment allocation
Digital media
- Meta advertising
- Google Ads
- Paid social and paid search
Traditional Media
- Radio
- Broadcast and cable television
- Magazines and newspapers
- Out-of-home advertising
Creative production & marketing assets
- Creative direction
- Brand standards and guidelines
- Copywriting
- Audio and video production
- Podcast production
- Commercial photography
- Brand and logo development
- Social media creative
- Email marketing
- SMS marketing
- Print and promotional materials
- Out-of-home advertising and direct mail
Digital presence & platforms
- Website strategy and management
- Websites, microsites, applications, and interactive experiences
- Digital platform strategy
SEO and digital presence optimization - Business listings
- Analytics, measurement, and tracking
Marketing management, measurement & governance
- Marketing budget management and oversight
- KPI definition and tracking
- Performance reporting and dashboards
- Monthly performance analysis
- Marketing processes and operating models
- Marketing team structure and capability development
- External partner and agency management
- Quality assurance and governance
Let’s Talk
If your business is growing and marketing decisions are becoming more complex, I can help you define priorities, make informed decisions, and determine the right path forward.